Sainsbury's MUST listen to victims of live facial recognition
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Campaign group Big Brother Watch has gathered accounts from people who say facial recognition technology led to them being wrongly blacklisted by Sainsbury's and other retailers. The group described the software as Orwellian and warned against its spread across businesses nationwide. It is now actively campaigning to stop Sainsbury's using the technology to monitor customers.
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On the tracker
| Deployment | Country | Supplier | Since | Status | Checked |
|---|---|---|---|---|---|
| Sainsbury'sFacewatch facial recognition | United Kingdom | Facewatch | 2025 | Operational |