👁️Sainsbury's went full Orwell. We responded....
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Campaign group Big Brother Watch has invited the chief executive of Sainsbury's to Parliament to meet shoppers affected by the supermarket's live facial recognition technology. The group said innocent customers have been ejected from stores and humiliated since the system was rolled out. It claimed it has received dozens of reports from people affected by the surveillance.
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On the tracker
| Deployment | Country | Supplier | Since | Status | Checked |
|---|---|---|---|---|---|
| Sainsbury'sFacewatch facial recognition | United Kingdom | Facewatch | 2025 | Operational |