United Kingdom, Humberside
Humberside Police
Bobbi AI virtual assistant, supplied by Salesforce (Agentforce platform)
TrialOfficial publicationPAI-896B34B3
- Body
- Humberside Police
- Country
- United Kingdom
- Area
- Humberside
- Technology
- Bobbi AI virtual assistant
- Supplier
- Salesforce (Agentforce platform)
- Programme
- Bobbi (Salesforce Agentforce)
- Status
- Trial
Being tested in live conditions under a time-limited pilot or trial. - Stage
- In use now
- Since
- November 2025
- Legal basis
- Not stated in the source
- Oversight
- Not stated in the source
- Evidence
- Official publication
Police force, government department or public body publication - Source
- Humberside Police via Neighbourhood Network, 4 December 2025
- Last checked
- Record code
PAI-896B34B3
Notes
Humberside Police introduced Bobbi on Tuesday 25 November 2025, according to a force announcement published on 4 December 2025. Bobbi is described as an AI virtual assistant built on Salesforce's Agentforce platform, 'designed to answer frequently asked, non-emergency questions' that would otherwise go to call handlers in the force control rooms, and supplements existing online forms, phone lines and front counters. The force describes itself as 'one of the first forces in the country to trial' it. Salesforce's press release of the same date, a company claim, names Humberside alongside Thames Valley Police and Hampshire and Isle of Wight Constabulary; it quotes Assistant Chief Officer Chris Philpott of Humberside Police and gives combined figures (more than 600 users in the first week, 82 per cent of queries resolved without escalation to an officer) and no Humberside-only figures. A contract details notice published on 28 November 2025 shows the Police and Crime Commissioner for Humberside awarded the University of Sussex a contract worth £13,662 (excluding VAT), titled as an evaluation, running from 12 November 2025 to 31 January 2026; it says Humberside Police is 'developing an AI solution to assist police call handlers' but does not name the product, so it is not linked here to Bobbi. The Police and Crime Commissioner's office announced on 15 September 2025 that the Commissioner had signed a three-year, non-binding memorandum of understanding with Salesforce.
Other systems used by Humberside Police
| Deployment | Country | Supplier | Since | Status | Checked |
|---|---|---|---|---|---|
| Humberside PoliceLive facial recognition trial at a port | United KingdomHumberside (port) | — | 2018 | Discontinued |
Bobbi AI virtual assistant elsewhere in United Kingdom
See them in the tracker| Deployment | Country | Supplier | Since | Status | Checked |
|---|---|---|---|---|---|
| Home OfficeAI 101 call routing and triage | United KingdomEngland and Wales | Home Office and NPCC with Vodafone Business | 2026 | Trial | |
| South Yorkshire PoliceAI Emergency and Non-Emergency Call Triage | United KingdomSouth Yorkshire | Home Office and NPCC, with Vodafone Business | 2026 | Operational | |
| Thames Valley PoliceAI Emergency and Non-Emergency Call Triage | United KingdomThames Valley | Salesforce (Agentforce 360 platform), according to Salesforce | 2025 | Operational | |
| Hampshire and Isle of Wight ConstabularyAI Emergency and Non-Emergency Call Triage | United KingdomHampshire and Isle of Wight | Salesforce (Agentforce 360 platform), according to Salesforce | 2025 | Operational | |
| Staffordshire PoliceAI Emergency and Non-Emergency Call Triage | United KingdomStaffordshire | Salesforce (platform) | 2026 | Proposed | |
| Cumbria ConstabularyAI 101 call routing | United KingdomCumbria | Home Office and NPCC, with Vodafone Business | 2026 | Operational | |
| Cambridgeshire ConstabularyCitizen Assist AI online crime reporting | United KingdomCambridgeshire | — | 2026 | Trial |